{"id":562,"date":"2019-08-08T11:50:04","date_gmt":"2019-08-08T09:50:04","guid":{"rendered":"https:\/\/sofs.org.ua\/?p=562"},"modified":"2019-08-08T11:50:15","modified_gmt":"2019-08-08T09:50:15","slug":"562","status":"publish","type":"post","link":"https:\/\/sofs.org.ua\/ru\/2019\/08\/08\/562\/","title":{"rendered":"\u041e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0441\u043f\u0438\u0441\u043a\u0443 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e"},"content":{"rendered":"

\u041e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0441\u043f\u0438\u0441\u043a\u0443 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e<\/strong><\/p>\n

\u0421\u043f\u0438\u0441\u043e\u043a \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e \u043f\u043e\u0432\u0438\u043d\u0435\u043d \u0431\u0443\u0442\u0438 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0439 \u0437\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u043c \u0431\u0456\u0431\u043b\u0456\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0438\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c APA (http:\/\/www.bibme.org\/citation-guide\/APA\/book).<\/p>\n

\u00a0<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0441\u043f\u0438\u0441\u043a\u0456\u0432 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n

\u041a\u043d\u0438\u0433\u0438 \u2013 \u0444\u043e\u0440\u043c\u0430\u0442 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f:<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440(\u0438). (\u0420\u0456\u043a \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457). \u041d\u0430\u0437\u0432\u0430 \u043a\u043d\u0438\u0433\u0438 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e. \u041c\u0456\u0441\u0442\u043e, \u041a\u0440\u0430\u0457\u043d\u0430: \u0412\u0438\u0434\u0430\u0432\u043d\u0438\u0446\u0442\u0432\u043e<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u0421\u043f\u0438\u0441\u043e\u043a \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u2013 \u0413\u041e\u0421\u0422<\/strong><\/td>\nReferences \u2013 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0410\u0420\u0410<\/strong><\/td>\n<\/tr>\n
\u041e\u0434\u0438\u043d \u0430\u0432\u0442\u043e\u0440<\/em><\/strong><\/td>\n<\/tr>\n
\u0410\u0440\u0447\u0438\u0431\u0430\u043b\u044c\u0434, \u0420. \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u043c\u0438 \u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438. \u041f\u0435\u0440. \u0441<\/p>\n

\u0430\u043d\u0433\u043b. \u041c., 2004. 472 \u0441.<\/td>\n

Archibald, R. (2004). Managing high-tech programs and projects<\/em>. M\u043escow, 472 [in Russian].<\/strong><\/td>\n<\/tr>\n
\u0422\u0435\u0441\u043b\u044f, \u042e.\u041d. \u0412\u0432\u0435\u0434\u0435\u043d\u0438\u0435 \u0432 \u0438\u043d\u0444\u043e\u0440\u043c\u0430\u0442\u0438\u043a\u0443 \u043f\u0440\u0438\u0440\u043e\u0434\u044b. \u041a.: \u041c\u0430\u043a\u043b\u0430\u0443\u0442, 2010. 255 \u0441.<\/td>\nTeslya, Y. M. (2010). Introduction to informatics of nature<\/em>. Kyiv: Maklaut, 255 [in Russian].<\/td>\n<\/tr>\n
\u0411\u0443\u0448\u0443\u0435\u0432\u0430, \u041d. \u0421. \u041c\u043e\u0434\u0435\u043b\u0438 \u0438 \u043c\u0435\u0442\u043e\u0434\u044b \u043f\u0440\u043e\u0430\u043a\u0442\u0438\u0432\u043d\u043e\u0433\u043e<\/p>\n

\u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u043c\u0438 \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u0433\u043e<\/p>\n

\u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f. \u041a.: \u041d\u0430\u0443\u043a. \u0441\u0432\u0456\u0442, 2007. 270 \u0441.<\/td>\n

Bushueva, N.S. (2007). Models and methods for proactive management of organizational development programs<\/em>. Kyiv: Science World, 270 [in Russian].<\/td>\n<\/tr>\n
\u0414\u0432\u0430 \u0430\u0432\u0442\u043e\u0440\u0438 <\/em><\/strong><\/td>\n<\/tr>\n
\u0411\u0430\u0440\u043a\u0430\u043b\u043e\u0432, \u0421.\u0410., \u0411\u0443\u0440\u043a\u043e\u0432 \u0412.\u041d. \u041c\u0438\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0443\u043f\u0443\u0449\u0435\u043d\u043d\u043e\u0439 \u0432\u044b\u0433\u043e\u0434\u044b \u0432 \u0437\u0430\u0434\u0430\u0447\u0430\u0445 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438. \u041c.: \u0418\u041f\u0423 \u0420\u0410\u041d, 2001. 56 \u0441.<\/td>\nBarkalov, S.A., & Burkov, V.N. (2001).<\/p>\n

Minimizing the loss of profits in the tasks of project management<\/em>. Moscow: IPU RAN, 56 [in Russian].<\/td>\n<\/tr>\n

\u0412\u0456\u0434 3-\u0445 \u0434\u043e 6 \u0430\u0432\u0442\u043e\u0440\u0456\u0432 <\/em><\/strong><\/td>\n<\/tr>\n
\u0420\u0430\u0445\u0438\u043b\u0438\u043d\u0430 \u0415.\u0412., \u041a\u043e\u0431\u0440\u0438\u0446\u043e\u0432 \u0411.\u041f, \u041a\u0443\u0441\u0442\u043e\u0432\u0430 \u0413.\u0418., \u041b\u044f\u0448\u0435\u0432\u0441\u043a\u0430\u044f \u041e.\u041d., \u0428\u0435\u0432\u0438\u043d\u0430\u0435\u0432\u0430 \u041e.\u042e. \u041c\u043d\u043e\u0433\u043e\u0437\u043d\u0430\u0447\u043d\u043e\u0441\u0442\u044c \u043a\u0430\u043a \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u043d\u0430\u044f \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430: \u043b\u0435\u043a\u0441\u0438\u043a\u043e-\u0441\u0435\u043c\u0430\u043d\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f \u0440\u0430\u0437\u043c\u0435\u0442\u043a\u0430. \u041c.: \u0414\u0438\u0430\u043b\u043e\u0433, 2006. 450 c.<\/p>\n

\u00a0<\/em><\/strong><\/td>\n

Rahilia, E.V., Kobritsov, B.P., Koustova, G.I.,<\/p>\n

Lyashevskaya, O.N., & Shevinaeva, O.U. (2006).<\/p>\n

Polysemy as applied problem: lexical-semantic<\/em><\/p>\n

markup<\/em>. M\u043escow: Dialogue, 450 [in Russian].<\/td>\n<\/tr>\n

\u042f\u043a\u0449\u043e \u0431\u0456\u043b\u044c\u0448\u0435 \u0448\u0435\u0441\u0442\u0438 \u0430\u0432\u0442\u043e\u0440\u0456\u0432, \u0441\u044c\u043e\u043c\u0438\u0439 \u0442\u0430 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0456 \u0430\u0432\u0442\u043e\u0440\u0438 \u043f\u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c\u0441\u044f \u00abet al.\u00bb <\/em><\/strong><\/td>\n<\/tr>\n
\u0411\u0443\u0448\u0443\u0435\u0432 \u0421.\u0414., \u0411\u0443\u0448\u0443\u0435\u0432\u0430 \u041d.\u0421., \u0411\u0430\u0431\u0430\u0435\u0432 \u0418.\u0410., \u042f\u043a\u043e\u0432\u0435\u043d\u043a\u043e \u0412.\u0411., \u0413\u0440\u0438\u0448\u0430 \u0415.\u0412., \u0414\u0437\u044e\u0431\u0430 \u0421.\u0412., \u0412\u043e\u0439\u0442\u0435\u043d\u043a\u043e \u0410.\u0421. \u041a\u0440\u0435\u0430\u0442\u0438\u0432\u043d\u044b\u0435 \u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043f\u0440\u043e\u0435\u043a\u0442\u0430\u043c\u0438 \u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u043c\u0438: \u043c\u043e\u043d\u043e\u0433\u0440.\u00a0 \u041a.: \u0421\u0430\u043c\u043c\u0438\u0442-\u041a\u043d\u0438\u0433\u0430, 2010. 768\u00a0\u0441.<\/p>\n

\u00a0<\/em><\/strong><\/td>\n

Bushuyev S.D., Bushuyeva N.S., Babayev I.\u0410.,<\/p>\n

Yakovenko V.B., Grysha O.V., Dzyuba, S.V., & et.<\/p>\n

al. (2010). Creative technologies of program and<\/em><\/p>\n

project management<\/em>. Kyiv:<\/p>\n

\u00abSammit-book\u00bb, 768 [in Russian].<\/td>\n<\/tr>\n

\u0411\u0430\u0433\u0430\u0442\u043e\u0442\u043e\u043c\u043d\u0435 \u0432\u0438\u0434\u0430\u043d\u043d\u044f<\/em><\/strong><\/td>\n<\/tr>\n
\u0423\u043a\u0440\u0430\u0438\u043d\u0430 \u0438 \u0435\u0435 \u0440\u0435\u0433\u0438\u043e\u043d\u044b \u043d\u0430 \u043f\u0443\u0442\u0438 \u043a<\/p>\n

\u0438\u043d\u043d\u043e\u0432\u0430\u0446\u0438\u043e\u043d\u043d\u043e\u043c\u0443 \u043e\u0431\u0449\u0435\u0441\u0442\u0432\u0443: \u0432 4-\u0445 \u0442. \u041f\u043e\u0434 \u043e\u0431\u0449. \u0440\u0435\u0434. \u0412.\u0418. \u0414\u0443\u0431\u043d\u0438\u0446\u043a\u043e\u0433\u043e, \u0418.\u041f. \u0411\u0443\u043b\u0435\u0435\u0432\u0430. \u0414\u043e\u043d\u0435\u0446\u043a: \u042e\u0433\u043e-\u0412\u043e\u0441\u0442\u043e\u043a, 2011. \u0422. 3. 400 \u0441.<\/p>\n

\u00a0<\/em><\/strong><\/td>\n

Dubnytskii, V.I., & Buleeva, I.P. (Ed.). (2011).<\/p>\n

Ukraine and its regions on the way to an innovative<\/em><\/p>\n

society<\/em> (Vols. 1\u20134). Donetsk: Yuho-<\/p>\n

Vostok, vol. 3, 400 [in Russian].<\/td>\n<\/tr>\n

\u0427\u0430\u0441\u0442\u0438\u043d\u0430 \u043a\u043d\u0438\u0433\u0438<\/em><\/strong><\/td>\n<\/tr>\n
\u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e \u0421.\u041c.,\u00a0 \u0413\u043e\u043b\u0438\u0448\u0435\u0432\u0430 \u0404.\u041e.\u0423\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0441\u043f\u043e\u0436\u0438\u0432\u0447\u0438\u043c \u043a\u0430\u043f\u0456\u0442\u0430\u043b\u043e\u043c \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 \u0432 \u043a\u043e\u043d\u0442\u0435\u043a\u0441\u0442\u0456 \u0437\u0430\u0431\u0435\u0437\u043f\u0435\u0447\u0435\u043d\u043d\u044f \u0457\u0445 \u0441\u0442\u0430\u043b\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443\u00a0\/\/\u0421\u0442\u0430\u043b\u0438\u0439 \u0440\u043e\u0437\u0432\u0438\u0442\u043e\u043a \u0442\u0430 \u0435\u043a\u043e\u043b\u043e\u0433\u0456\u0447\u043d\u0430 \u0431\u0435\u0437\u043f\u0435\u043a\u0430: \u0442\u0435\u043e\u0440\u0456\u044f, \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0456\u044f, \u043f\u0440\u0430\u043a\u0442\u0438\u043a\u0430:<\/p>\n

\u043c\u043e\u043d\u043e\u0433\u0440.; \u0437\u0430 \u043d\u0430\u0443\u043a. \u0440\u0435\u0434. \u0434.\u00a0\u0435. \u043d., \u043f\u0440\u043e\u0444. \u0404.\u0412.\u00a0\u0425\u043b\u043e\u0431\u0438\u0441\u0442\u043e\u0432\u0430 \/ \u0414\u0423 \u00ab\u0406\u0415\u041f\u0421\u0420 \u041d\u0410\u041d \u0423\u043a\u0440\u0430\u0457\u043d\u0438\u00bb, \u0406\u041f\u0420\u0415\u0415\u0414 \u041d\u0410\u041d \u0423\u043a\u0440\u0430\u0457\u043d\u0438, \u0421\u0443\u043c\u0414\u0423, \u041d\u0414\u0406 \u0421\u0420\u041f. \u0421\u0456\u043c\u0444\u0435\u0440\u043e\u043f\u043e\u043b\u044c: \u0412\u0414 \u00ab\u0410\u0420\u0406\u0410\u041b\u00bb, 2011. \u0422. 2. \u0421. 258\u2013264.<\/td>\n

Illiashenko, S.M., & Holysheva, Ye.O. (2011).<\/p>\n

Management of customer capital management of<\/p>\n

enterprises in the context of ensuring their<\/p>\n

sustainable development. Sustainable development and ecological safety of society: theory, methodology, practice <\/em>(Vols. 2), (pp. 258\u2013264). Simferopol: VD \u00abARIAL\u00bb [in Ukrainian].<\/td>\n<\/tr>\n

\u0420\u0435\u0434\u0430\u043a\u0442\u043e\u0440\u0438 (\u0431\u0435\u0437 \u0430\u0432\u0442\u043e\u0440\u0430)<\/em><\/strong><\/td>\n<\/tr>\n
\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433: \u0431\u0430\u043a\u0430\u043b\u0430\u0432\u0440\u0441\u044c\u043a\u0438\u0439 \u043a\u0443\u0440\u0441: \u043f\u0456\u0434\u0440\u0443\u0447. \/ \u0417\u0430<\/p>\n

\u0437\u0430\u0433. \u0440\u0435\u0434. \u0434.\u0435.\u043d., \u043f\u0440\u043e\u0444. \u0421.\u041c. \u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u0430. \u2013 \u0421\u0443\u043c\u0438: \u0412\u0422\u0414 \u00ab\u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0441\u044c\u043a\u0430 \u043a\u043d\u0438\u0433\u0430\u00bb, 2009. \u2013 1134 \u0441.<\/p>\n

\u00a0<\/em><\/strong><\/td>\n

Illiashenko, S.M. (Eds.). (2009).<\/p>\n

Marketing<\/em>: <\/em>bachelor<\/em> course<\/em>.<\/p>\n

Sumy: VTD \u00abUniversytetska knyha\u00bb, 1134 [in Ukrainian].<\/td>\n<\/tr>\n

\u0425\u0430\u043b\u043b\u0438\u0433\u0430\u043d \u0411. \u0428\u0430\u0445 \u0414\u0436. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0432 \u0418\u043d\u0442\u0435\u0440\u043d\u0435\u0442\u0435: \u043a\u0430\u043a<\/p>\n

\u043f\u0440\u0438\u0432\u043b\u0435\u0447\u044c \u043a\u043b\u0438\u0435\u043d\u0442\u043e\u0432 \u0441 \u043f\u043e\u043c\u043e\u0449\u044c\u044e Google,<\/p>\n

\u0441\u043e\u0446\u0438\u0430\u043b\u044c\u043d\u044b\u0445 \u0441\u0435\u0442\u0435\u0439 \u0438 \u0431\u043b\u043e\u0433\u043e\u0432. \u041c.: \u0414\u0438\u0430\u043b\u0435\u043a\u0442\u0438\u043a\u0430, 2010. \u2013 256 \u0441.<\/td>\n

Halligan, B., & Shah, Dh. (2010). Inbound<\/em><\/p>\n

Marketing: Get Found Using Google, Social Media, and Blogs<\/em>. (N. Konevskaia, Trans). Moscow: Dialektika [in Russian].<\/td>\n<\/tr>\n

\u0420\u0435\u0434\u0430\u043a\u0442\u043e\u0440 \u0456 \u0430\u0432\u0442\u043e\u0440<\/em><\/strong><\/td>\n<\/tr>\n
\u0428\u0438\u043f\u0443\u043b\u0456\u043d\u0430 \u042e.\u0421. \u0417\u0430\u0441\u0442\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u0456\u043d\u0441\u0442\u0440\u0443\u043c\u0435\u043d\u0442\u0456\u0432 Web-\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443 \u0434\u043b\u044f \u043f\u0440\u043e\u0441\u0443\u0432\u0430\u043d\u043d\u044f \u043e\u0441\u0432\u0456\u0442\u043d\u0456\u0445 \u043f\u043e\u0441\u043b\u0443\u0433 \u0443 \u043c\u0435\u0440\u0435\u0436\u0456 Internet \/ \u0406\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457 \u0456 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00a0\u2013 \u0440\u0443\u0448\u0456\u0439\u043d\u0456 \u0441\u0438\u043b\u0438 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443; \u0437\u0430 \u0440\u0435\u0434. \u0434.\u0435.\u043d., \u043f\u0440\u043e\u0444. \u0421.\u041c. \u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u0430. \u0421\u0443\u043c\u0438: \u0422\u041e\u0412 \u00ab\u0422\u0414 \u00ab\u041f\u0430\u043f\u0456\u0440\u0443\u0441\u00bb, 2012. \u2013 \u0421. 99\u2013108.<\/td>\nShypulina, Yu.S. (2012). The use of Web-marketing tool to promote educational services in the Internet. Innovation and marketing as a driving force of economic development<\/em>. S.M. Illiashenko (Ed.). (pp.\u00a099\u2013108). Sumy: TOV \u00abTD \u00abPapirus\u00bb [in Ukrainian].<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u041f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u0456 \u0432\u0438\u0434\u0430\u043d\u043d\u044f (\u0436\u0443\u0440\u043d\u0430\u043b\u0438, \u0437\u0431\u0456\u0440\u043d\u0438\u043a\u0438 \u043d\u0430\u0443\u043a\u043e\u0432\u0438\u0445 \u043f\u0440\u0430\u0446\u044c, \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0439)<\/strong><\/p>\n

\u041f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u0456 \u0432\u0438\u0434\u0430\u043d\u043d\u044f \u2013 \u0444\u043e\u0440\u043c\u0430\u0442 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f:<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440(\u0438). (\u0420\u0456\u043a \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457). \u041d\u0430\u0437\u0432\u0430 \u0441\u0442\u0430\u0442\u0442\u0456 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e. \u041d\u0430\u0437\u0432\u0430 \u043f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u043e\u0433\u043e \u0432\u0438\u0434\u0430\u043d\u043d\u044f \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e, \u0422\u043e\u043c (\u0412\u0438\u043f\u0443\u0441\u043a), \u0421\u0442\u043e\u0440\u0456\u043d\u043a\u0430(\u0438).<\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u041e\u0434\u0438\u043d \u0430\u0432\u0442\u043e\u0440<\/em><\/strong><\/td>\n<\/tr>\n
\u0411\u0435\u043b\u043e\u0449\u0438\u0446\u043a\u0438\u0439 \u0410.\u0410. \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0430\u043c\u0438 \u0432 \u043c\u0435\u0442\u043e\u0434\u043e\u043b\u043e\u0433\u0438\u0438 \u043f\u0440\u043e\u0435\u043a\u0442\u043d\u043e-\u0432\u0435\u043a\u0442\u043e\u0440\u043d\u043e\u0433\u043e \u0443\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u044f \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u0442\u0435\u043b\u044c\u043d\u044b\u043c\u0438 \u0441\u0440\u0435\u0434\u0430\u043c\u0438. \u0423\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u043e\u043c \u0441\u043a\u043b\u0430\u0434\u043d\u0438\u0445<\/em> \u0441\u0438\u0441\u0442\u0435\u043c<\/em>. 2012. \u2116 9. \u0421. 104\u2013107.<\/td>\nBeloshchytskii, A.A. (2012). Management problems in the methodology of design vector control educational environment. Management of complex systems<\/em>. Kyiv, Ukraine: 9, 104\u2013107 [in Russian].<\/td>\n<\/tr>\n
\u0414\u0432\u0430 \u0430\u0432\u0442\u043e\u0440\u0438<\/em><\/strong><\/td>\n<\/tr>\n
\u0427\u0435\u0440\u043d\u0435\u0433\u0430 \u042e.\u0421., \u0413\u043e\u0433\u0443\u043d\u0441\u043a\u0438\u0439 \u0412.\u0414. \u0420\u0430\u0437\u0440\u0430\u0431\u043e\u0442\u043a\u0430 \u043c\u043e\u0434\u0435\u043b\u0438 \u0434\u0435\u044f\u0442\u0435\u043b\u044c\u043d\u043e\u0441\u0442\u0438 \u0438\u043d\u0436\u0435\u043d\u0435\u0440\u0430 \u043f\u043e \u043e\u0445\u0440\u0430\u043d\u0435 \u0442\u0440\u0443\u0434\u0430 \u0441 \u0438\u0441\u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u043d\u0438\u0435\u043c \u0446\u0435\u043f\u0435\u0439 \u041c\u0430\u0440\u043a\u043e\u0432\u0430.<\/p>\n

\u0412\u043e\u0441\u0442\u043e\u0447\u043d\u043e-\u0415\u0432\u0440\u043e\u043f\u0435\u0439\u0441\u043a\u0438\u0439 \u0436\u0443\u0440\u043d\u0430\u043b \u043f\u0435\u0440\u0435\u0434\u043e\u0432\u044b\u0445<\/em><\/p>\n

\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0439<\/em>. 2014. \u2116 5\/3 (71). \u0421. 39\u201343.<\/p>\n

DOI 10.15587\/ 1729-4061.2014.28023<\/td>\n

Chernega, Yu. & Gogunsky, V. \u00a0(2014). Development models of activity labor safety engineer with application Markov chains. Eastern-European Journal of Enterprise<\/em><\/p>\n

Technologies<\/em>, 5\/1 (65), 45\u201348. DOI 10.15587\/<\/p>\n

1729-4061.2014.28023<\/td>\n<\/tr>\n

\u042f\u043a\u0449\u043e \u0431\u0456\u043b\u044c\u0448\u0435 \u0448\u0435\u0441\u0442\u0438 \u0430\u0432\u0442\u043e\u0440\u0456\u0432, \u0441\u044c\u043e\u043c\u0438\u0439 \u0442\u0430 \u043d\u0430\u0441\u0442\u0443\u043f\u043d\u0456 \u0430\u0432\u0442\u043e\u0440\u0438 \u043f\u043e\u0437\u043d\u0430\u0447\u0430\u044e\u0442\u044c\u0441\u044f \u00abet al.\u00bb<\/em><\/strong><\/td>\n<\/td>\n<\/tr>\n
\u0421\u0442\u0430\u0442\u0442\u044f-\u043e\u043d\u043b\u0430\u0439\u043d<\/em><\/strong><\/td>\n<\/tr>\n
\u0413\u0440\u0438\u0449\u0435\u043d\u043a\u043e \u041e.\u0424. \u0414\u043e\u0441\u043b\u0456\u0434\u0436\u0435\u043d\u043d\u044f \u0441\u0443\u0442\u043d\u043e\u0441\u0442\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438: \u043c\u0456\u0441\u0446\u0435 \u0442\u0430 \u0440\u043e\u043b\u044c \u0432 \u043f\u0440\u043e\u0446\u0435\u0441\u0456 \u0440\u043e\u0437\u0440\u043e\u0431\u043b\u0435\u043d\u043d\u044f \u0442\u0430 \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0442\u044f \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u0445 \u0440\u0456\u0448\u0435\u043d\u044c. \u0415\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0430 \u0435\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430<\/em>. 2012. \u2116 7. URL: http:\/\/www.economy.<\/p>\n

nayka.com.ua\/?op=1&z=1289&p=1<\/td>\n

Hryshchenko, O.F. (2012). Investigation of the problem: place and role in the development and adoption of innovative marketing solutions]. \u00a0Effective economy<\/em>, 7. Retrieved from http:\/\/www.economy.<\/p>\n

nayka.com.ua\/?op=1&z=1289&p=1 [in Ukrainian].<\/td>\n<\/tr>\n

\u041c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457<\/em><\/strong><\/td>\n<\/tr>\n
\u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e \u0421.\u041c. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0437\u043d\u0430\u043d\u044c: \u0440\u043e\u043b\u044c \u0456<\/p>\n

\u0417\u0430\u0432\u0434\u0430\u043d\u043d\u044f. \u0422\u0435\u0437\u0438 \u0434\u043e\u043f\u043e\u0432\u0456\u0434\u0435\u0439 VI \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0457 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0457 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439 \u0456 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0457 \u0432 \u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u0443\u00bb (27\u201329 \u0432\u0435\u0440\u0435\u0441\u043d\u044f 2012 \u0440\u043e\u043a\u0443). \u0421\u0443\u043c\u0438: \u0422\u041e\u0412 \u00ab\u0414\u0414 \u00ab\u041f\u0430\u043f\u0456\u0440\u0443\u0441\u00bb, 2012. \u0421. 102\u2013104.<\/td>\n

Illiashenko, S.M. (2012). Marketing of knowledge: the role and tasks]. Proceedings from: The Sixth International Scientific and Practical Conference \u00abMarketing of Innovations and Innovations in Marketing\u00bb<\/em>. (pp. 109\u2013111). Sumy: TOV \u00abDD \u00abPapirus\u00bb [in Ukrainian].<\/td>\n<\/tr>\n
\u0421\u0442\u0430\u0442\u0442\u044f \u0432 \u0437\u0431\u0456\u0440\u043d\u0438\u043a\u0443<\/em><\/strong><\/td>\n<\/tr>\n
\u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e \u0421.\u041c., \u0428\u0438\u043f\u0443\u043b\u0456\u043d\u0430 \u042e.\u0421. \u0420\u043e\u043b\u044c web-\u043a\u0443\u043b\u044c\u0442\u0443\u0440\u044b \u0432 \u0444\u043e\u0440\u043c\u0438\u0440\u043e\u0432\u0430\u043d\u0438\u0438 \u0443\u0441\u0442\u043e\u0439\u0447\u0438\u0432\u043e\u0433\u043e \u0440\u0430\u0437\u0432\u0438\u0442\u0438\u044f \u043e\u0440\u0433\u0430\u043d\u0438\u0437\u0430\u0446\u0438\u0438. \u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0456 \u043f\u0440\u043e\u0431\u043b\u0435\u043c\u0438 \u0441\u0442\u0430\u043b\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443: \u041c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0438 \u041c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u043e\u0457 \u043d\u0430\u0443\u043a\u043e\u0432\u043e-\u043f\u0440\u0430\u043a\u0442\u0438\u0447\u043d\u043e\u0457 \u043a\u043e\u043d\u0444\u0435\u0440\u0435\u043d\u0446\u0456\u0457, \u043f\u0440\u0438\u0441\u0432\u044f\u0447\u0435\u043d\u043e\u0457 \u043f\u0430\u043c\u2019\u044f\u0442\u0456 \u043f\u0440\u043e\u0444. \u0411\u0430\u043b\u0430\u0446\u044c\u043a\u043e\u0433\u043e \u041e.\u0424. (\u043c. \u0421\u0443\u043c\u0438, 24\u201326 \u043a\u0432\u0456\u0442\u043d\u044f 2013 \u0440.): \u0443 4 \u0442. \/ \u0417\u0430 \u0437\u0430\u0433. \u0440\u0435\u0434. \u041e.\u0412.\u00a0\u041f\u0440\u043e\u043a\u043e\u043f\u0435\u043d\u043a\u043e. \u0421\u0443\u043c\u0438: \u0421\u0443\u043c\u0441\u044c\u043a\u0438\u0439 \u0434\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u0439 \u0443\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442, 2013. \u0422. 1. \u0421. 109\u2013111.<\/td>\nIlliashenko, S.M., & Shypulina, Yu.S. (2013). The role of web-culture in shaping the sustainable development of the organization]. O.V. Prokopenko (Eds.), Economic Problems of Sustainable Development<\/em>: Proceedings of the International Scientific and Practical Conference dedicated to the memory of prof. Balatskii O.F. (Vols. 1), (pp. 109\u2013111). Sumy: SumSU [in Ukrainian].<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/strong><\/p>\n

\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0456 \u0440\u0435\u0441\u0443\u0440\u0441\u0438<\/strong><\/p>\n

\u0424\u043e\u0440\u043c\u0430\u0442 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f:<\/strong><\/p>\n

\u0410\u0432\u0442\u043e\u0440. (\u0414\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457). \u041d\u0430\u0437\u0432\u0430 \u043c\u0430\u0442\u0435\u0440\u0456\u0430\u043b\u0443 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e. \u0414\u0436\u0435\u0440\u0435\u043b\u043e \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e. Retrieved from \u0430\u0434\u0440\u0435\u0441\u0430 \u0441\u0430\u0439\u0442\u0443.<\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n
\u0421\u043f\u0438\u0441\u043e\u043a \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438<\/strong><\/td>\nReferences<\/strong><\/td>\n<\/tr>\n
\u041f\u0435\u0440\u0456\u043e\u0434\u0438\u0447\u043d\u0435 \u0432\u0438\u0434\u0430\u043d\u043d\u044f<\/em><\/strong><\/td>\n<\/tr>\n
\u041f\u0435\u0440\u0435\u0440\u0432\u0430 \u041f.\u0413., \u0422\u043a\u0430\u0447\u043e\u0432\u0430 \u041d.\u041f. \u0421\u0438\u043d\u0435\u0440\u0433\u0435\u0442\u0438\u0447\u043d\u0438\u0439 \u0435\u0444\u0435\u043a\u0442 \u0431\u0435\u043d\u0447\u043c\u0430\u0440\u043a\u0456\u043d\u0433\u0443 \u043a\u043e\u043d\u043a\u0443\u0440\u0435\u043d\u0442\u043d\u0438\u0445 \u043f\u0435\u0440\u0435\u0432\u0430\u0433<\/p>\n

[\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. \u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439<\/em>. 2011. \u0422. 1, \u2116 4. \u0421. 55\u201366. \u2013 \u0420\u0435\u0436\u0438\u043c \u0434\u043e\u0441\u0442\u0443\u043f\u0443: http:\/\/mmi.fem.sumdu.edu.ua\/sites\/default\/files\/<\/p>\n

mmi2011_4_1_55_66.pdf.<\/td>\n

Pererva, P.H., & Tkachova, N.P. (2011). Synergetic effect of benchmarking of competitive advantages. Marketing and Management of Innovations<\/em>, 4 (1), 55\u201366. Retrieved from<\/p>\n

http:\/\/mmi.fem.sumdu.edu.ua\/sites\/default\/files\/<\/p>\n

mmi2011_4_1_55_66.pdf [in Ukrainian].<\/td>\n<\/tr>\n

\u041a\u043d\u0438\u0433\u0430<\/em><\/strong><\/td>\n<\/tr>\n
\u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e \u0421.\u041c., \u0428\u0438\u043f\u0443\u043b\u0456\u043d\u0430 \u042e.\u0421. \u0422\u043e\u0432\u0430\u0440\u043d\u0430 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0430 \u043f\u043e\u043b\u0456\u0442\u0438\u043a\u0430: \u043f\u0456\u0434\u0440\u0443\u0447. [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441].<\/p>\n

\u0421\u0443\u043c\u0438 : \u0423\u043d\u0456\u0432\u0435\u0440\u0441\u0438\u0442\u0435\u0442\u0441\u044c\u043a\u0430 \u043a\u043d\u0438\u0433\u0430, 2007. 281 \u0441. URL: http:\/\/lib.sumdu.edu.ua\/Books\/1539.pdf.<\/td>\n

Illiashenko, S.M., & Shypulina, Yu.S. (2007). Product innovative policy<\/em>. Sumy: Universytetska knyha. Retrieved from http:\/\/lib.sumdu.edu.ua\/Books\/1539.pdf [in Ukrainian].<\/td>\n<\/tr>\n
\u0411\u0435\u0437 \u0430\u0432\u0442\u043e\u0440\u0430<\/em><\/strong><\/td>\n<\/tr>\n
\u0424\u0435\u0434\u0435\u0440\u0430\u043b\u044c\u043d\u044b\u0439 \u0437\u0430\u043a\u043e\u043d \u00ab\u041e \u0440\u0435\u043a\u043b\u0430\u043c\u0435\u00bb [\u042d\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u044b\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. URL:<\/p>\n

http:\/\/base.garant.ru\/12145525\/.<\/td>\n

Federal Law \u00abOn Advertising\u00bb]. (n.d.). base.garant.ru. Retrieved from<\/p>\n

http:\/\/base.garant.ru\/12145525\/ [in Russian].<\/td>\n<\/tr>\n

\u0421\u0430\u0439\u0442 \u0436\u0443\u0440\u043d\u0430\u043b\u0443 \u00ab\u041c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433 \u0456 \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442<\/p>\n

\u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u00bb [\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441]. URL: http:\/\/mmi.fem.sumdu.edu.ua\/.<\/td>\n

Web-site of the journal \u00abMarketing and Management of Innovation\u00bb]. mmi.fem.sumdu.edu.ua. Retrieved from<\/p>\n

http:\/\/mmi.fem.sumdu.edu.ua\/ [in Ukrainian].<\/td>\n<\/tr>\n

\u041d\u0435 \u0432\u043a\u0430\u0437\u0430\u043d\u0430 \u0434\u0430\u0442\u0430 \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457<\/em><\/strong><\/td>\n<\/tr>\n
\u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u00ab\u041f\u0440\u043e \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c\u00bb<\/p>\n

[\u0415\u043b\u0435\u043a\u0442\u0440\u043e\u043d\u043d\u0438\u0439 \u0440\u0435\u0441\u0443\u0440\u0441].URL:<\/p>\n

http:\/\/zakon.rada.gov.ua\/cgibin\/<\/p>\n

laws\/main.cgi?nreg=40-15.<\/td>\n

The Law of Ukraine \u00abOn the innovative activity\u00bb].<\/p>\n

(n.d.). zakon.rada.gov.ua. Retrieved from http:\/\/zakon.rada.gov.ua\/cgibin\/<\/p>\n

laws\/main.cgi?nreg=40-15 [in Ukrainian].<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0410\u0432\u0442\u043e\u0440\u0435\u0444\u0435\u0440\u0430\u0442\u0438 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u0439 \u0442\u0430 \u0434\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u0457<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
\u0421\u043f\u0438\u0441\u043e\u043a \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438<\/strong><\/td>\nReferences<\/strong><\/td>\n<\/tr>\n
\u0410\u0432\u0442\u043e\u0440\u0435\u0444\u0435\u0440\u0430\u0442 \u043d\u0430 \u0437\u0434\u043e\u0431\u0443\u0442\u0442\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0441\u0442\u0443\u043f\u0435\u043d\u044f \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430 \u043d\u0430\u0443\u043a<\/em><\/strong><\/td>\n<\/tr>\n
\u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e \u0421.\u041c. \u0415\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0430 \u0435\u0444\u0435\u043a\u0442\u0438\u0432\u043d\u0456\u0441\u0442\u044c<\/p>\n

\u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0432\u0438\u0431\u043e\u0440\u043e\u043c \u0441\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0438\u0445 \u0437\u043e\u043d<\/p>\n

\u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u044e\u0432\u0430\u043d\u043d\u044f (\u043d\u0430 \u043f\u0440\u0438\u043a\u043b\u0430\u0434\u0456 \u0441\u0435\u0433\u043c\u0435\u043d\u0442\u0430\u0446\u0456\u0457 \u0440\u0438\u043d\u043a\u0456\u0432<\/p>\n

\u0437\u0431\u0443\u0442\u0443 \u043c\u0430\u0448\u0438\u043d\u043e\u0431\u0443\u0434\u0456\u0432\u043d\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432): \u0430\u0432\u0442\u043e\u0440\u0435\u0444.<\/p>\n

\u0434\u0438\u0441. \u2026 \u043a\u0430\u043d\u0434. \u0435\u043a\u043e\u043d. \u043d\u0430\u0443\u043a: \u0441\u043f\u0435\u0446. 08.07.01 \u00ab\u0415\u043a\u043e\u043d\u043e\u043c\u0456\u043a\u0430 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u043e\u0441\u0442\u0456\u00bb. \u0421\u0443\u043c\u0438: \u0421\u0443\u043c\u0414\u0423, 1995. 26 \u0441.<\/td>\n

Illiashenko, S.M. (1995). Economic efficiency of management’s strategic choice of management zones (by the example of segmentation of sales markets of engineering companies)<\/em>. Extended abstract of candidate\u2019s thesis. Sumy: SumSU [in Ukrainian].<\/td>\n<\/tr>\n
\u0410\u0432\u0442\u043e\u0440\u0435\u0444\u0435\u0440\u0430\u0442 \u043d\u0430 \u0437\u0434\u043e\u0431\u0443\u0442\u0442\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0441\u0442\u0443\u043f\u0435\u043d\u044f \u0434\u043e\u043a\u0442\u043e\u0440\u0430 \u043d\u0430\u0443\u043a<\/em><\/strong><\/td>\n<\/tr>\n
\u0406\u043b\u043b\u044f\u0448\u0435\u043d\u043a\u043e \u0421.\u041c. \u0423\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0438\u043c<\/p>\n

\u0440\u043e\u0437\u0432\u0438\u0442\u043a\u043e\u043c \u0441\u0443\u0431\u2019\u0454\u043a\u0442\u0456\u0432 \u0433\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u043e\u0457 \u0434\u0456\u044f\u043b\u044c\u043d\u043e\u0441\u0442\u0456 \u0443<\/p>\n

\u043d\u0435\u0441\u0442\u0430\u0431\u0456\u043b\u044c\u043d\u043e\u043c\u0443 \u0440\u0438\u043d\u043a\u043e\u0432\u043e\u043c\u0443 \u0441\u0435\u0440\u0435\u0434\u043e\u0432\u0438\u0449\u0456: \u0430\u0432\u0442\u043e\u0440\u0435\u0444.<\/p>\n

\u0434\u0438\u0441. \u2026 \u0434-\u0440\u0430. \u0435\u043a\u043e\u043d. \u043d\u0430\u0443\u043a: \u0441\u043f\u0435\u0446. 08.06.02 \u00ab\u041f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u043d\u0438\u0446\u0442\u0432\u043e, \u043c\u0435\u043d\u0435\u0434\u0436\u043c\u0435\u043d\u0442 \u0442\u0430<\/p>\n

\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u00bb. \u0421\u0443\u043c\u0438: \u0421\u0443\u043c\u0414\u0423, 2000. 38 \u0441.<\/td>\n

Illiashenko, S.M. (2000). \u00a0Management of innovative development of economic activities in an unstable market environment<\/em>. Extended abstract of Doctor\u2019s thesis. Sumy: SumSU [in Ukrainian].<\/td>\n<\/tr>\n
\u0414\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u044f \u043d\u0430 \u0437\u0434\u043e\u0431\u0443\u0442\u0442\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0441\u0442\u0443\u043f\u0435\u043d\u044f \u043a\u0430\u043d\u0434\u0438\u0434\u0430\u0442\u0430 \u043d\u0430\u0443\u043a<\/em><\/strong><\/td>\n<\/tr>\n
\u0411\u0456\u043b\u043e\u0432\u043e\u0434\u0441\u044c\u043a\u0430 \u041e.\u0410. \u041e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u0439\u043d\u043e-\u0435\u043a\u043e\u043d\u043e\u043c\u0456\u0447\u043d\u0456 \u043e\u0441\u043d\u043e\u0432\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u0432\u0438\u0431\u043e\u0440\u043e\u043c \u043d\u0430\u043f\u0440\u044f\u043c\u043a\u0456\u0432 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0433\u043e \u0440\u043e\u0437\u0432\u0438\u0442\u043a\u0443 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 : \u0434\u0438\u0441. \u2026 \u043a\u0430\u043d\u0434. \u0435\u043a\u043e\u043d. \u043d\u0430\u0443\u043a: 08.00.04. \u0421\u0443\u043c\u0438: \u0421\u0443\u043c\u0414\u0423, 2004. 179 \u0441.<\/td>\nBilovodska, O.A. (2004). Organizational and economic foundations of directions choice of innovative development of industrial enterprises<\/em>. Candidate\u2019s thesis. Sumy: SumSU [in Ukrainian].<\/td>\n<\/tr>\n
\u0414\u0438\u0441\u0435\u0440\u0442\u0430\u0446\u0456\u044f \u043d\u0430 \u0437\u0434\u043e\u0431\u0443\u0442\u0442\u044f \u043d\u0430\u0443\u043a\u043e\u0432\u043e\u0433\u043e \u0441\u0442\u0443\u043f\u0435\u043d\u044f \u0434\u043e\u043a\u0442\u043e\u0440\u0430 \u043d\u0430\u0443\u043a<\/em><\/strong><\/td>\n<\/tr>\n
\u0411\u043e\u0436\u043a\u043e\u0432\u0430 \u0412.\u0412. \u0421\u0442\u0440\u0430\u0442\u0435\u0433\u0456\u0447\u043d\u0435 \u043f\u043b\u0430\u043d\u0443\u0432\u0430\u043d\u043d\u044f<\/p>\n

\u043c\u0430\u0440\u043a\u0435\u0442\u0438\u043d\u0433\u043e\u0432\u0438\u0445 \u043a\u043e\u043c\u0443\u043d\u0456\u043a\u0430\u0446\u0456\u0439 \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u043e\u0457<\/p>\n

\u043f\u0440\u043e\u0434\u0443\u043a\u0446\u0456\u0457 \u043f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0438\u0445 \u043f\u0456\u0434\u043f\u0440\u0438\u0454\u043c\u0441\u0442\u0432 : \u0434\u0438\u0441. \u2026<\/p>\n

\u0434-\u0440\u0430 \u0435\u043a\u043e\u043d. \u043d\u0430\u0443\u043a: 08.00.04. \u0421\u0443\u043c\u0438: \u0421\u0443\u043c\u0414\u0423, 2011.<\/p>\n

498 \u0441.<\/td>\n

Bozhkova, V.V. (2011). Strategic marketing communications planning of innovative products of industrial enterprises<\/em>. Doctor\u2019s thesis. Sumy: SumDU [in Ukrainian].<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u0417\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0447\u0456 \u0442\u0430 \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0456 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438. \u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\u0421\u043f\u0438\u0441\u043e\u043a \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438<\/strong><\/td>\nReferences<\/strong><\/td>\n<\/tr>\n
\u0417\u0430\u043a\u043e\u043d\u043e\u0434\u0430\u0432\u0447\u0456 \u0442\u0430 \u043d\u043e\u0440\u043c\u0430\u0442\u0438\u0432\u043d\u0456 \u0434\u043e\u043a\u0443\u043c\u0435\u043d\u0442\u0438<\/em><\/strong><\/td>\n<\/tr>\n
\u0413\u043e\u0441\u043f\u043e\u0434\u0430\u0440\u0441\u044c\u043a\u0438\u0439 \u043a\u043e\u0434\u0435\u043a\u0441 \u0423\u043a\u0440\u0430\u0457\u043d\u0438: \u0437\u0430 \u0441\u0442\u0430\u043d\u043e\u043c \u043d\u0430 16<\/p>\n

\u0441\u0456\u0447\u043d\u044f 2003 \u0440. \/\/ \u0412\u0456\u0434\u043e\u043c\u043e\u0441\u0442\u0456 \u0412\u0435\u0440\u0445\u043e\u0432\u043d\u043e\u0457 \u0420\u0430\u0434\u0438<\/p>\n

\u0423\u043a\u0440\u0430\u0457\u043d\u0438 (\u0412\u0412\u0420). \u041e\u0444\u0456\u0446. \u0432\u0438\u0434. \u041a.: \u041f\u0430\u0440\u043b\u0430\u043c. \u0432\u0438\u0434-<\/p>\n

\u0432\u043e, 2003. 192 \u0441.<\/p>\n

\u00a0<\/em><\/strong><\/td>\n

The Commercial Code of Ukraine. (2003, January 16). Bulletin of Verkhovna Rada of Ukraine<\/em>. Kyiv: Parlam. vyd-vo [in Ukrainian].<\/td>\n<\/tr>\n
\u0417\u0430\u043a\u043e\u043d \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u041f\u0440\u043e \u0456\u043d\u043d\u043e\u0432\u0430\u0446\u0456\u0439\u043d\u0443 \u0434\u0456\u044f\u043b\u044c\u043d\u0456\u0441\u0442\u044c : \u043f\u0440\u0438\u0439\u043d\u044f\u0442\u0438\u0439 4 \u043b\u0438\u043f. 2002 \u0440\u043e\u043a\u0443 \u2116 40-\u0406V \/\/ \u0413\u043e\u043b\u043e\u0441 \u0423\u043a\u0440\u0430\u0457\u043d\u0438. 2002. \u2116 144. 9 \u0441\u0435\u0440\u043f. \u0421. 10\u201312.<\/td>\nLaw of Ukraine on innovative activity from July 4 2002, No 40-IV]. (2002, August 9). Voice of<\/em> Ukraine<\/em>, 144, pp. 10\u2013<\/em>12 [in Ukrainian].<\/td>\n<\/tr>\n
\u041f\u0440\u043e\u043c\u0438\u0441\u043b\u043e\u0432\u0456\u0441\u0442\u044c \u0423\u043a\u0440\u0430\u0457\u043d\u0438 \u0443 2001\u20132006 \u0440\u043e\u043a\u0430\u0445: \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0439 \u0437\u0431\u0456\u0440\u043d\u0438\u043a. \u041a.: \u0414\u0435\u0440\u0436\u0430\u0432\u043d\u0438\u0439 \u043a\u043e\u043c\u0456\u0442\u0435\u0442 \u0441\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u043a\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, 2007. 302 \u0441.<\/td>\nIndustry of Ukraine in 2001\u20132006: Statistical Yearbook (2007). Kyiv: State Statistics Committee of Ukraine [in Ukrainian].<\/td>\n<\/tr>\n
\u0421\u0442\u0430\u0442\u0438\u0441\u0442\u0438\u0447\u043d\u0438\u0439 \u0431\u044e\u043b\u0435\u0442\u0435\u043d\u044c: \u0437\u0430 \u0441\u0456\u0447\u0435\u043d\u044c-\u0441\u0435\u0440\u043f\u0435\u043d\u044c 2010 \u0440. \/ \u0432\u0456\u0434\u043f. \u0437\u0430 \u0432\u0438\u043f. \u041d.\u041f. \u041f\u0430\u0432\u043b\u0435\u043d\u043a\u043e. \u041a.: \u0414\u0435\u0440\u0436\u043a\u043e\u043c\u0441\u0442\u0430\u0442 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, 2010. 190 \u0441.<\/td>\nPavlenko, N.P. (Eds.). (2010). Statistical Bulletin: January-August 2010. Kyiv: State Statistics Committee of Ukraine [in Ukrainian].<\/td>\n<\/tr>\n
\u0421\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438<\/em><\/strong><\/td>\n<\/tr>\n
\u0417\u0430\u0434\u043e\u0432\u043e\u043b\u0435\u043d\u0456\u0441\u0442\u044c \u0437\u0430\u043c\u043e\u0432\u043d\u0438\u043a\u0456\u0432. \u041d\u0430\u0441\u0442\u0430\u043d\u043e\u0432\u0438 \u0449\u043e\u0434\u043e \u0440\u043e\u0437\u0433\u043b\u044f\u0434\u0430\u043d\u043d\u044f \u0441\u043a\u0430\u0440\u0433 \u0432 \u043e\u0440\u0433\u0430\u043d\u0456\u0437\u0430\u0446\u0456\u044f\u0445: \u0414\u0421\u0422\u0423 ISO 10002-2007. [\u0427\u0438\u043d\u043d\u0438\u0439 \u0432\u0456\u0434 2005-09-03]. \u041a.: \u0414\u0435\u0440\u0436\u0441\u043f\u043e\u0436\u0438\u0432\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, 2008.\u00a0 20 \u0441. (\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438).<\/td>\nSatisfaction of customers. Guidelines for complaints handling in organizations (2008). DSTU ISO 10002-2007 from 3d September 2005. Kyiv: Derzhspozhyvstandart of Ukraine [in Ukrainian].<\/td>\n<\/tr>\n
\u0421\u0438\u0441\u0442\u0435\u043c\u0438 \u0443\u043f\u0440\u0430\u0432\u043b\u0456\u043d\u043d\u044f \u044f\u043a\u0456\u0441\u0442\u044e. \u0412\u0438\u043c\u043e\u0433\u0438 : \u0414\u0421\u0422\u0423 ISO 9001-2001. [\u0427\u0438\u043d\u043d\u0438\u0439 \u0432\u0456\u0434 2001-06-27]. \u041a. :<\/p>\n

\u0414\u0435\u0440\u0436\u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0423\u043a\u0440\u0430\u0457\u043d\u0438, 2001. 25 \u0441. (\u041d\u0430\u0446\u0456\u043e\u043d\u0430\u043b\u044c\u043d\u0456 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u0438 \u0423\u043a\u0440\u0430\u0457\u043d\u0438).<\/td>\n

Quality Management Systems. Requirements (2001). DSTU ISO 9001-2001 from 27th June 2001. Kyiv: Derzhstandart of Ukraine [in Ukrainian].<\/td>\n<\/tr>\n
\u0410\u0440\u0445\u0456\u0432\u043d\u0456 \u0434\u0436\u0435\u0440\u0435\u043b\u0430<\/em><\/strong><\/td>\n<\/tr>\n
\u0426\u0414\u0410\u0413\u041e \u0423\u043a\u0440\u0430\u0457\u043d\u0438, \u0444. 1, \u043e\u043f. 25, \u0441\u043f\u0440. 560, \u0430\u0440\u043a. 4\u20136.<\/td>\nThe Central State Archive of Public Associations of Ukraine, form 1, register 25, case 560, sheets 4\u20136.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

\u041e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0441\u043f\u0438\u0441\u043a\u0443 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e \u0421\u043f\u0438\u0441\u043e\u043a \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e \u043f\u043e\u0432\u0438\u043d\u0435\u043d \u0431\u0443\u0442\u0438 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u0438\u0439 \u0437\u0430 \u043c\u0456\u0436\u043d\u0430\u0440\u043e\u0434\u043d\u0438\u043c \u0431\u0456\u0431\u043b\u0456\u043e\u0433\u0440\u0430\u0444\u0456\u0447\u043d\u0438\u043c \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442\u043e\u043c APA (http:\/\/www.bibme.org\/citation-guide\/APA\/book). \u00a0 \u00a0 \u041f\u0440\u0430\u0432\u0438\u043b\u0430 \u043e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0441\u043f\u0438\u0441\u043a\u0456\u0432 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u00a0 \u041a\u043d\u0438\u0433\u0438 \u2013 \u0444\u043e\u0440\u043c\u0430\u0442 \u043f\u043e\u0441\u0438\u043b\u0430\u043d\u043d\u044f: \u0410\u0432\u0442\u043e\u0440(\u0438). (\u0420\u0456\u043a \u043f\u0443\u0431\u043b\u0456\u043a\u0430\u0446\u0456\u0457). \u041d\u0430\u0437\u0432\u0430 \u043a\u043d\u0438\u0433\u0438 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e. \u041c\u0456\u0441\u0442\u043e, \u041a\u0440\u0430\u0457\u043d\u0430: \u0412\u0438\u0434\u0430\u0432\u043d\u0438\u0446\u0442\u0432\u043e \u0421\u043f\u0438\u0441\u043e\u043a \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u2013 \u0413\u041e\u0421\u0422 References \u2013 \u0441\u0442\u0430\u043d\u0434\u0430\u0440\u0442 \u0410\u0420\u0410 \u041e\u0434\u0438\u043d \u0430\u0432\u0442\u043e\u0440 \u0410\u0440\u0447\u0438\u0431\u0430\u043b\u044c\u0434, \u0420. \u0423\u043f\u0440\u0430\u0432\u043b\u0435\u043d\u0438\u0435 \u0432\u044b\u0441\u043e\u043a\u043e\u0442\u0435\u0445\u043d\u043e\u043b\u043e\u0433\u0438\u0447\u043d\u044b\u043c\u0438 \u043f\u0440\u043e\u0433\u0440\u0430\u043c\u043c\u0430\u043c\u0438 \u0438 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"translation":{"provider":"WPGlobus","version":"2.12.2","language":"ru","enabled_languages":["uk","en","ru"],"languages":{"uk":{"title":true,"content":true,"excerpt":false},"en":{"title":false,"content":false,"excerpt":false},"ru":{"title":false,"content":false,"excerpt":false}}},"yoast_head":"\n\u041e\u0444\u043e\u0440\u043c\u043b\u0435\u043d\u043d\u044f \u0441\u043f\u0438\u0441\u043a\u0443 \u043b\u0456\u0442\u0435\u0440\u0430\u0442\u0443\u0440\u0438 \u0430\u043d\u0433\u043b\u0456\u0439\u0441\u044c\u043a\u043e\u044e \u043c\u043e\u0432\u043e\u044e - 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