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1.2

MANAGEMENT OF RECREATIONAL INNOVATION ENTERPRISES: THE HOMEOSTATIC APPROACH

М.V. ОDREKHIVSKYI1
https://orcid.org/0000-0003-3165-4384

О.О. PSHYK-KOVALSKA1
https://orcid.org/0000-0002-6017-7444
1 Lviv Politechnic National University, Ukraine

Nauka naukozn. 2021, 1(111): 3-15
https://doi.org/10.15407/sofs2021.01.003

Section: Science and Innovation-driven development of economy and society
Language: Ukrainian
Abstract: The main purpose of the article is to explore the applicability of the homeostatic approach to the management of innovation enterprises in recreation (IERs), with constructing IERs in the Industry 4.0 context. The methodological framework of the study is general and special methods of scientific cognition, determined by the purpose and logic of problem solution in applications of homeostatic control of IERs to ensure their development and functional stability. The scientific results are obtained using systemic and homeostatic approaches, the concept of hierarchical management, methods of adaptation, graphical method.

The features of bipolar homeostatic management, covering management through goals and contradictions between them, are highlighted, and a model for homeostatic management of IERs, based on management of region-specific or industry-specific innovation processes in recreation.

The homeostatic approach to management of the main organizational segments of IERs, management and marketing, is proposed, which will provide for effective interactions of the these functional systems and homeostasis (sustainable operation) of IERs. The essence of management in the organizational operation of IERs is referred to as management of people to support their effort in carrying out professional tasks, and the essence of marketing is management of customer relations.

Considering long-term contradictions between recreational and industrial spheres in recreational regions, the above mentioned will allow to develop a strategy for managing the sustainable development of IERs; to build intelligent information systems relying on IERs, able to synthesize natural and artificial intelligence and computerize the processes of making optimal management decisions.

Keywords: homeostasis, homeostatic approach, Industry 4.0, recreational innovative enterprises, management.

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